Book now
Aleksandra Phelan
Strategic Communications Advisor for Leaders, Founders and Innovation Organizations.

Aleksandra helps founders, executives and innovation organizations strengthen their market position, shape their public narrative and create strategic opportunities through communications, thought leadership and international engagement.
Book a consultation Explore Insights
“
“I advise leaders on shaping influence through narrative, earned media, and professional visibility.”
Aleksandra Phelan
Advisory
Aleksandra brings together three complementary disciplines: narrative strategy, earned media and platform development.
  • Narrative and Positioning
    Defining what a leader or organization stands for, what differentiates their work and why it matters.

  • Earned Media Strategy
    Identifying relevant stories, editorial opportunities and media angles that strengthen credibility.
  • Thought-Leadership Development
    Turning expertise into op-eds, articles, keynote narratives and a consistent public voice.
  • Speaking and Platform Positioning
    Connecting expertise to relevant conferences, stages, audiences and industry conversations.
  • Communication in the Age of AI
    Helping leaders communicate their expertise consistently across digital platforms in an environment shaped by AI search and discovery.
  • Strategic Partnerships and Ecosystem Development
    Identifying relevant organizations, decision-makers and opportunities for collaboration and market expansion.
Clients & Collaborators
Founders and Leaders
Sharpening market position, developing thought leadership and connecting to media, partnerships and global markets.
Athletes
Building personal brands, securing commercial partnerships and developing careers beyond competition.
Corporate Executives
Building an independent professional voice, preparing for advisory roles and navigating career transitions.
Thought Leaders & Public Figures
Establishing a recognized voice, expanding audience reach and monetizing expertise.
Investors and Venture Capital
Strengthening portfolio communications, announcing funding rounds and supporting award submissions.
Creative Professionals
Launching books, growing audiences and building a recognizable public profile through media and speaking.
Selected Projects
Why Work with Aleksandra?
The Transformation
She reduces uncertainty | Creates direction | Builds opportunities.
  • 01/ Strategic Clarity
    Shaping a clear narrative that defines professional identity, core values and value proposition, supported by a stronger reputation and positive media presence.
  • 02/ Market Differentiator
    Creating a differentiated market position and a recognizable message that carries across digital channels, social platforms and the press.
  • 03/ Earned Media Readiness
    Preparing companies for media engagement by refining key messages and story angles across owned channels, and delivering comprehensive media training.
  • 04/ Platform Growth
    Building a consistent public presence that expands audience reach, creates monetisation opportunities and accelerates growth across markets and industries.
  • 05/ Career Expansion
    Helping corporate leaders move from internal recognition to market-facing authority and transition into entrepreneurship.
  • 06/ Legacy Positioning
    Building a professional reputation and distinctive public identity that extends beyond immediate achievements, and establishes long-lasting impact.
Aleksandra specializes in personal leadership platforms, the most in-demand visibility asset of the next decade.
Book a call
About
15+ years experience in global communication | 6 years of strategic advising
Aleksandra Phelan is a strategic communications advisor, publicist, speaker and founder of Phelan Strategic Consulting (PSC), a boutique advisory firm established in 2017.

She works with founders, business leaders, athletes and public figures to define their market position, shape their public narrative and create opportunities for growth across technology, capital, sport and culture.

Combining strategic positioning, editorial judgement, earned media expertise and an understanding of international business ecosystems, Aleksandra helps leaders communicate complex ideas, strengthen their professional reputations and reach audiences beyond their immediate markets.

She also writes and speaks about leadership, communications and the evolving relationship between media, technology and public reputation.
Selected Roles & Recognition
  • Davos Innovation Week, Advisor, U.S. and Canada Cohort
  • Global Visibility Advisor — Working with leaders on international media, speaking engagements and strategic opportunities surrounding global forums, including the World Economic Forum in Davos, the UN General Assembly, Climate Week NYC, the G20 and the Munich Security Conference.
  • PSC Sport, Sports Communications & Publicity Advisor
  • Canadian Marketing Association Awards Judge, 2025-2026
  • Toronto Public Library Founder Programs — Developing and delivering programs on storytelling, media strategy and AI visibility for founders and small business owners.
  • Club Of Rome - Member, Systems Change Comms Network
  • Canadian Association for the Club of Rome - Member
Aleksandra in the Media
CMO Tech: Visibility in the age of AI: How to make your brand appear in AI search
Learn more
The PR Net: Experts as Influencers: How One Campaign Turned Credibility Into Cultural Impact
Learn more
The PR Net: The Future of Influence: The State of the 2026 Creator Economy
Learn more
CMO Tech: Beyond campaigns: Building visibility that compounds over time
Learn more
Client Success Stories
James Doty
Professor, Stanford University; Founder of CCARE
Before: His professional positioning and digital presence required updating to reflect his evolving work and areas of expertise.
What we did: Refined his positioning, developed a new website and supported the development and launch of his podcast.
Results: A cohesive professional identity, a renewed digital presence and a new podcast platform aligned with his vision and expertise.
Nirra Fields
3 X Olympian, Former WNBA Player, Creator of the Win From Within
Before: Transitioning from elite sport into a second career. Nirra sought to establish herself in high-performance coaching and mental well-being but needed clarity on her positioning, differentiation and direction.
What we did: Defined her positioning and distinctive value proposition, and developed a strategic roadmap for building her public profile.
Results: Following her defined positioning and distinctive value proposition, Nirra established a visible presence in Canada’s high-performance ecosystem, secured collaborations and advisory board roles.
Paul Kemp
Award-Winning TV Series and Documentary Film Director
Before: The 2024 CBC documentary The Ozempic Effect: Beyond the Waistline explored the wider implications of Ozempic, creating an opportunity to extend the film’s conversation beyond entertainment into business, culture and public discourse.
What we did: Developed and executed an integrated publicity and influencer engagement campaign, securing a major feature in Yahoo Canada and engaging hundreds of voices across Canada.
Results: The documentary became one of CBC’s most-watched documentaries, generating substantial audience engagement and extending the conversation into business and public discourse.
Ilia Malinin
U.S. Olympic Figure Skater, “QuadG0d”
Before: Following his historic first successful quadruple Axel, Ilia needed a distinctive public identity that reflected his position as an innovator and trailblazer in figure skating.
What we did: Established his positioning around technical innovation and athletic achievement, securing high-profile media placements, including two magazine covers, Good Morning America and The New York Times.
Results: Significant international media exposure that elevated his public profile and strengthened his visibility ahead of the Milano Cortina 2026 Olympic Winter Games.
Aliya Grig
Serial Entrepreneur, Founder of Kosmos City, International Speaker
Before: An established entrepreneur with an ambitious vision, Aliya sought to translate her business achievements into a distinctive public identity and build a platform for her broader vision and thought leadership.
What we did: Developed her positioning and public profile, crystallized her vision and evolved her communications from a business-centred narrative to a personal brand and thought-leadership platform.
Results: Secured media features in Business Insider and Forbes, expanded her presence across international audiences and supported speaking engagements at leading global conferences.
Svitlana Lavrynovich
Founder, Editor-in-Chief, L’Officiel Monaco, Austria and Cyprus
Before: Seeking to expand her public profile beyond editorial leadership and create new opportunities for visibility, speaking engagements and professional recognition.
What we did: Developed her public positioning and visibility strategy.
Results: audience growth and new visibility opportunities, including recognition and speaking.
Ruchika Sikri
Managing Partner, Wisdom Ventures, Author, Keynote Speaker
Before: Transitioning after 20 years at Google, she needed to define her positioning, establish her entrepreneurial offering and differentiate her work.
What we did: Clarified positioning, developed distinctive offering and built a platform to translate her vision into a clearly defined, commercially viable proposition.
Results: Clear strategic foundation helped her transition into venture investment and social good initiatives aligned with her mission
“
“The biggest shift has been moving from defining my brand and positioning to putting them into action. The foundation we built together with Aleksandra has given me a much clearer way to communicate who I am, what I do and where I’m headed.”
Nirra Fields, Creator of Win From Within, Three-Time Olympian, Former WNBA Player
Client outcomes
Publicity and Personal Brand Visibility
Contact
info@phelan-consulting.com
Made on
Tilda