Expert Advisory For
Business Growth
Business Growth
Strategic communications for leaders and organizations at pivotal stages of growth.
Aleksandra Phelan works with founders, executives and organizations to define their position in the market, communicate their value and build a strong public profile.
From strategic positioning to media relations and speaking opportunities, each engagement is designed around the client's business objectives.
Ways to Work Together
Learn & Apply
Digital resources and practical workshops.
From $19
Digital resources and practical workshops.
From $19
Assess & Plan
Focused strategic support: audits and practical recommendations.
From $850
Focused strategic support: audits and practical recommendations.
From $850
Position & Build
One-on-one work with Aleksandra.
Comprehensive positioning and communications engagements.
From $4,500
One-on-one work with Aleksandra.
Comprehensive positioning and communications engagements.
From $4,500
Assess & Plan
Fractional Advisory
One-on-one advisory sessions to review your communications, positioning and professional materials together, identify opportunities for improvement, and develop practical next steps. Book a single 60–90-minute session or schedule recurring sessions monthly for ongoing guidance and progress.
Position & Build
Projects & Retainer
Project-based engagements and dedicated advisory retainers for clients who need comprehensive strategic support. From defining positioning and developing communications strategies to building a public profile and executing thought leadership initiatives, each engagement is tailored to specific business objectives. Choose a defined project or work with Aleksandra on a dedicated basis over 3, 6 or 12 months.
Positioning & Visibility Sprint
from $4,500
A strategic engagement designed to clarify your positioning, define your public narrative and establish a plan to build your professional profile and business opportunities.
The process begins with an in-depth, two-hour interview to understand your background, expertise, goals, motivations and commercial objectives. This is followed by strategic analysis and the development of your positioning, key messages, communications strategy, PR direction and potential monetization opportunities.
Deliverable: A tailored, approximately 20-page strategic document outlining your positioning, core messages, communications and PR strategy, and a roadmap for building your professional profile. The Sprint equips you to implement the strategy independently, without requiring an ongoing PR retainer. If you need continued guidance or support with execution, a retainer-based engagement can be arranged separately.
Additional services can be incorporated based on your objectives and priorities:
Discuss Your Goals The process begins with an in-depth, two-hour interview to understand your background, expertise, goals, motivations and commercial objectives. This is followed by strategic analysis and the development of your positioning, key messages, communications strategy, PR direction and potential monetization opportunities.
Deliverable: A tailored, approximately 20-page strategic document outlining your positioning, core messages, communications and PR strategy, and a roadmap for building your professional profile. The Sprint equips you to implement the strategy independently, without requiring an ongoing PR retainer. If you need continued guidance or support with execution, a retainer-based engagement can be arranged separately.
Additional services can be incorporated based on your objectives and priorities:
- Keynote and presentation development
- Speaker deck development
- Website copy & design
- Personal brand identity, including logo and colour palette
- Thought leadership strategy
- Social media strategy & content plan
Executive Launch
A structured communications program for companies preparing a CEO, senior executive, tech founder or scientific leader for a more prominent public role. It establishes the leader’s positioning, professional profile and communication priorities, preparing them to represent themselves and the organization consistently across media, industry events and business communications.
The engagement can include:
Discuss Your Goals The engagement can include:
- Executive positioning and public narrative
- Professional biography, LinkedIn profile and company introduction
- Speaking topics and presentation development
- Media readiness, interview preparation and presentation coaching
- A 90-day communications plan
Media Visibility & Thought Leadership
For leaders, founders and organizations looking to communicate their expertise, reach relevant audiences and strengthen their position within their industry.
Discuss Your Goals - Earned media strategy and press opportunities
- Expert commentary, articles and interviews
- Thought leadership strategy and editorial development
- Press releases and company announcements
Speaking & Public Presence
For executives, founders and experts looking to develop their speaking platform, communicate their ideas effectively and secure more speaking opportunities.
Discuss Your Goals - Speaking topic and presentation development
- Speaker profile and professional biography
- Media training and interview preparation
- Public speaking training and confidence building
- Speaking opportunity research, pitching and outreach
Learn & Apply
Digital Downloads
Practical digital resources and workshops to help you strengthen your communication, presentation and storytelling skills, and learn to communicate your ideas with clarity and confidence — independently and at your own pace.
Contact
info@phelan-consulting.com
